Do you (or anyone else) deserve to die?

Have you heard about the "Deserve to Die" ads? There are posters popping up mysteriously from Seattle to New Orleans with no real reason....but the end is soon to come because they are revealing its purpose very soon. Many have predictions that it could be related to diseases like lung cancer, heart disease, and stroke induced deaths. the poster are somewhat eerie because most people are atleast one of the targeted groups groups of people and know of many people who "deserve to die" according to these campaign ads. Here are the ^ ads that have been found:

Originally, they started on the side of pay phones, but now, they have expanded and have gained quite an audiance. What are your thoughts? For more info, here is the website I visited after hearing about thecampaign on a news show.